Entrepreneur, Is fear holding you in your comfort zone

Entrepreneur, Is fear holding you in your comfort zone?

One of the challenges entrepreneurs have is getting out of their comfort zone.

You started a business to put food on the table, to be your a boss because you were not getting a job, or for security, control, or freedom. Whatever the reason is to start a business.

Being an entrepreneur is not easy, and not even going to sit here and write that it is because it is not. 

There were times I wanted to give up and go back to the 8-4 job. Sometimes I envy the financial security my friends have who work at “regular” jobs, but something inside could just not let me give up on my dream. 

Fear holding you back

Fear of failure as entrepreneurs is the one thing that is holding us back. Failure is real it is so real is not even funny!
I didn’t realize something important that failing is part of the journey of being an entrepreneur is part of life.

Fear of Failure as Entrepreneurs

You need to fail to learn from your mistakes!

A friend of mine once said, “when you are a parent, what works today is not guaranteed to work tomorrow, but you try something else to make your child sleep and get them to eat”
Entrepreneurs, when things don’t go their way, they give up too quickly!

Comfort zone

A comfort zone is a situation where one feels safe or at ease.

Your comfort zone is a good place to be, but nothing ever grows there.

I have seen entrepreneurs who are in the same position ever since I was little. They are still in the same position, with no growth. They are in their safe place.

Like they say “they are in their little bubble where they are happy, everything is familiar, and they know what to expect from one day or one month to the next.”

Opportunities come, but when you are in your comfort zone, you are not willing to try.

You are not willing to see what is on the other side.

I was traveling to my beautiful province, and I wanted places to go to. Believe it or not, in this day of age of technology entrepreneurs, still don’t add their business on Google My Business. 

Is that time of the year where people are going to travel more!

They are going to look for your business, they are going to need your services and products. Where are they going to find you?

Entrepreneurs are not putting their business online. They are not putting their businesses out because it is taking them out of their comfort zone. 

Yes, you are not computer literate.

Yes, you don’t have time to post on Facebook or other social media platform, but they are businesses that do that, so you can continue to do what you do best. 

In this day of age, it is a must to add your business online for potential customers to know that you exist.


Small businesses have opportunities that they are not using. They are so many organizations that assist start-up entrepreneurs.

Sometimes the business does not need funding but needs non-financial support to grow.

Seek opportunities that are taking you towards your dreams and not away from them.

Support for Women in Business

Mme Re Ka Thusa Trust Fund (MRKTTF) => https://mmerekathusatrustfund.co.za/

Mme Re Ka Thusa Trust Fund was established, with a core mandate of economically empowering the Northern Cape Women through enterprise development. 

MRKTTF offers non-financial and financial support(Professional advice Skills, Networking, Grants, and Loans)

Sunlight female entrepreneurs competition.=> https://www.sunlight.co.za/gives-you-more/

Sunlight is looking for five more female entrepreneurs to benefit from business support and resources to the value of R200 000 each.

This promotional competition will run from 1st September 2020 to 31 November 2020 at 12 pm (the closing date). Any entries received after the closing date will not be considered.

South Africa Women in Construction (SAWIC) => http://sawicnational.co.za/

The South African Women in Construction (SAWIC) initiative, was founded to empower women to gain access to business opportunities, training, finance, and networks in the construction industry.

SAWIC Mission is to promote and support the advancement of women in the construction industry and built environment at large.

Technology for Women in Business (TWIB)

This program aims to make science and technology more accessible to women in business, especially those in SMMEs.

Contact TWIB: 012 394-1644

UN WOMEN => africa.unwomen.org/en/where-we-are/eastern-and-southern-africa/south-africa-mco

UN Women is the United Nations entity dedicated to gender equality and the empowerment of women. A global champion for women and girls, UN Women, was established to accelerate progress on meeting their needs worldwide

Investing in women’s economic empowerment sets a direct path towards gender equality, poverty eradication, and inclusive economic growth. Women make enormous contributions to economies, whether in businesses, on farms, as entrepreneurs or employees, or by doing unpaid care work at home.

Support for Youth in Business

NYDA => http://www.nyda.gov.za/

National Youth Development Agency (NYDA) is a South African-based agency established primarily to tackle challenges that the nation’s youth, are faced with.

The National Youth Development Agency has shifted its primary core business away from Enterprise Finance towards Education and Skills Development. 

The fundamental change in this area of development is the change from loan provision to grant provision for young entrepreneurs.

 The Grant Funding starts from R1 000 to a maximum of R200 000 for any individual or youth co-operative.

Support for Businesses

SALGA => https://www.salga.org.za/

 South African Local Government Association(SALGA) is an autonomous association of all 257 South African local governments, comprising of a national association, with one national office and nine provincial offices.

 SALGA has endeavored to bring focus to its mandate of supporting local government transformation in a complex environment, characterized by a highly diverse membership-base of municipalities,

SEDA => http://www.seda.org.za/

Small Enterprise Development Agency (Seda) is an agency of the Department of Small Business Development.

Seda’s mission is to develop, support, and promote small enterprises throughout the country, ensuring their growth and sustainability in coordination and partnership with various role players, including global partners, who make international best practices available to local entrepreneurs.

IDC => https://www.idc.co.za/

 Industrial Development Corporation(IDC) is a national development finance institution set up to promote economic growth and industrial development. 

The IDC is owned by the South African government, under the supervision of the Department of Trade Industry & Competition.

IDC Fund

  • Agro-processing and agriculture.
  • Clothing and textile
  • Media and audiovisuals
  • Tourism
  • Chemicals products and pharmaceuticals
  • Heavy and light manufacturing
  • Machinery and equipment
  • Automotive and transport equipment
  • Basic metals and mining
  • Industrial infrastructure
  • New industries

For more information, or to learn more contact the IDC.

SEFA=> https://www.sefa.org.za/

The Small Enterprise Finance Agency (SEFA) provides financial products and services to qualifying SMMEs and Co-operatives.

SEFA’s core function is to foster the establishment, development, and growth of SMMEs and co-operatives, and to contribute towards poverty alleviation, job creation, and economic growth.

Contact SEFA for more information.



Entrepreneurship is not easy, you are forever learning, but it is an amazing journey.

It will take you out of your comfort zones and teach you something about yourself you never knew.

Fear of failure as entrepreneurs is the one thing that is holding us back.
The is no courage without fear, be courageous.
Being in a comfort zone as entrepreneurs that even when opportunities come, we fear to try.

Your comfort zone is a good place to be, but nothing ever grows there.

Opportunities mentioned here are not the only one they are so many opportunities.
Seek opportunities that are taking you towards your dreams and not away from them.

Comment below what is holding you back as an entrepreneur to add your business online and to look for opportunities?

4 Responses

Add a Comment

Your email address will not be published. Required fields are marked *