Businesses are going online, and you are asking yourself can you add your business online even if you are running your business from township or rural, the street, home, a fancy office, and even if you are just starting a business.
One thing I have noticed about small business owners they belittle themselves.
No matter how big or small the business is you are running a business. You are selling something whether it is to put food on the table or just because you love selling whatever the reason, it is a business.
Can I go online even if is operating in a township or rural place at home?
Yes, you can. Operating from a township or rural place at home should not stop you or intimidate you to create an online presence for your business.
Why add a business online?
The main reason is for people to know your business exists.
When your business is online:
- You are creating an online presence for your business for people who did not know you exist will know about you and your business.
- People searching for your services or products can find you.
- Even when you close shop or sleep people can l learn the services and products you offer.
- Free marketing
How does adding a business online create an online presence for a business?
Online presence gets the word out about your business increasing your customer base and not limiting your business to only your community, township, province, or country.
Potential customers expect to see you online. Today, if someone wants information about a business, they are more likely to search online.
Putting your business in front of customers is your job not for potential customers to struggle to look for you. Chrysalis communication said in their blog post
Free marketing how?
Being online you are making it easy for the potential to come to you to find you, to build relationships with you. Building trust, loyalty, and confidence in your business.
Even with a small budget, you can market online using direct marketing where you can decide to place an advert to show only to your target market. Pay as you click, people who are actively looking for your services or products will be the only people to see your advert and when they click on your advert, then you pay
Offline or online where is your business more accessible?
When a potential customer heard about your business and want to know more about your services or products.
Visit office-> When they go to where your business is operating after hours they will find your business closed, right? But when the same customer goes online to learn more about your services.
It is creating a more effortless journey for both parties involved.
Online presence is about making the journey for your potential customer as enjoyable and effortless as possible.
Currently, we are still on lockdown but when your business has online presence it gives clients guidance about whether you are open or closed, you are running specials, milestones about the business, insights, and clarity about the business they are supporting.
Online presence is any existence of your business or organization that can be found via an online search.
Even if you are not conducting your business offline you still need online presence for the business..
Online Presence can help your business such as selling online, building the relationship on social networks, finding new customers, and keeping existing customers.
Whatever the goals you have for your business online presence for a business can:
- Get the business more customers
- Establishing brand awareness and identity
- Educate your potential customers and promote the business service or products
- Free marketing and advertising
- Building relationships
- Provide information
Remember, if you need help getting online send me an email.
Sharing is caring if you know of a business that is not online share this blog post with them, what do you have to lose?
Comment below is your business online if not why? if yes drop a link!