Digital Transformation

Are you ready for Digital Transformation

If there is one thing the pandemic did is to force us to digital transformation.
It forced us, entrepreneurs, to go back to the drawing board and get out of your comfort zone.

Are you ready to transform your business? Are you ready, for digital transformation?

I have read a few explanations about Digitalization, but this one is my favorite, and it says:

"Digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business." by gartner.com

What is digital transformation?

Digital transformation is integrating digital technology into your business changing.
How you operate your business, how you get clients, how you deliver value to clients, how you introduce your services or products.

Every business has a culture, and the is one thing I learned from my short time as an entrepreneur is entrepreneurs saying,

"We always used to do something that way"

and they are not willing to try something else OR be innovative.

Life is a continuous journey of learning, and we as, entrepreneurs, should never stop learning.

Does digital transformation matter?

Yes, digital transformation is essential to businesses. We have seen businesses, that have been operating for decades close their doors.
The business takes digital transformation for several reasons, but this year the pandemic forced us to change the way we do business.

No one expected this kind of change, but businesses had to adapt quickly.

What are the examples of digital transformation?


Creating, awareness about your organization to find more customers by spending less money.

Examples of digital transformation in client service

Everything you want is now available at your fingertips.

I am talking about buying clothes, ordering food, registering your child for school.

You can do everything in the comfort of your home, and it will get delivered to you or collect it.

Being locked down in our homes businesses that have boomed are businesses that have made a life for clients as easy as possible.

Customers are expecting more and more businesses to embrace digital as their primary means of doing business.

24/7 access to your business every question they have your website should answer it or your social media.
If you have not noticed the customer service desk is social media.

Examples of digital transformation in marketing

Traditional marketing

  • Print flyers/poster/billboards to advertise
  • Print mails

Digital marketing

  • Use digital platforms Social media, websites, blogs, eCommerce websites, etc.
  • Email campaigns reduce the costs of postage, paper, and printing.

Examples of digital transformation in sales

Information is the one thing that makes every sales representative productive because they know who to target. Who is ready to buy.

Examples of digital transformation in banking

You no longer need to stand a long queue at the bank to send money, get a bank statement, open an account.

The banks have come a long way. They now have mobile apps, online banking, etc.
Banks are continuously transforming.

I don't know where to start with digital transformation?

Not everyone is computer literate, and sometimes you don’t know where to start.

I always say start small if you are willing to learn, read my blog post about how to add your business online using Google My Business, then create a Facebook business page.

Not sure you can do it yourself.

Conclusion

Small businesses are getting left behind. I think because we fear change.

Our biggest mistakes as entrepreneurs especially, for small businesses. We think somethings are not for us.

I was disappointed when I visited Upington, and I wanted an open restaurant for a home-cooked meal.

I couldn’t find those businesses, because they are not adding their businesses online.

Google My Business, social media are FREE to add your business online to be found.

Comment below, are you ready for digital transformation?

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